This month, I’ve been honored to participate in a promotion sponsored by my publisher, Fire & Ice, to celebrate strong female characters in YA books–including my own Brynlei Leighton! I posted the calendar of events a week or so ago, but today I’m posting a reminder about a few exciting things…
First, the epic 99-cent eBook Sale is happening now! This is such a great opportunity to try out some great new authors and their books in a variety of YA genres. The full list of books offered in this sale is HERE. (Note: Trail of Secrets is on the list!)
Not sure which books to buy? Eight Fire & Ice authors (including yours truly) have written short stories featuring our kickass female characters! Download our FREE Kickass Girls of Fire & Ice anthology on Amazon, B&N or Smashwords, and test the waters with a variety of characters, genres and authors.
Second, there’s an exciting Rafflecopter Giveaway also happening now! Just click HERE for your chance to win and eBook bundle from Fire & Ice (you choose which books you win!)
Next, please join the Kickass Girls of YA Facebook Party on Saturday, April 22nd. I’ll be hosting between 10-10:30am, but the party lasts from 10am-2pm with different authors hosting every half hour. Check it out to win entries for great prizes and swag, including autographed print books!
Finally, don’t forget our Twitter chats on Friday nights from 9-10pm EST. Use the hashtag #kickassgirlsofya to connect! Good luck and have fun!
Those of us who have authored and published a book, whether through traditional means or self-published, have experienced the initial elation at seeing our book sales take off on release day and riding the tide of the “new release” designation for the first few months. On the flip-side, we’ve probably experienced an equal measure of despair when our books have been out for a while and those sales start to dwindle. Since Trail of Secrets was published last August, I’ve tried numerous marketing techniques. Some were expensive and turned out to be complete scams (I’ve learned not to pay companies whose only marketing angle is to tweet about my book. It doesn’t work!) Others have produced better results. This summer, I’ve taken a more creative approach to marketing, and I’d like to share what has worked for me in the hope it might help you too.
After my book was named as a Finalist in the 2016 Next Generation Indie Book Awards, I decided to capitalize on the award and send postcards to libraries in my home state of Michigan. (Note: my book also takes place in Michigan so I thought it might have double-appeal to Michigan Librarians). Lists of libraries in your home state are easily accessible online through websites such as http://www.50states.com. The post card I created looked like this:
Obviously, you will want to personalize your postcard to promote the selling points of your own book. Postcards such as these can be ordered cheaply through companies like OvernightPrints or Vistaprint. The back of my postcard displayed my name and website in the top left corner. I left space to write a short note on each one. My note said something like, “Trail of Secrets makes a great addition to your teen library collection!”
A few weeks later, I noticed an increase in my print sales on Amazon from locations in Michigan where people had not bought my book previously. For example, someone in one Michigan city bought nine copies at once! Not surprisingly, when I later checked that city’s library catalog, my book was listed as being available in every branch. I’ve also done a cursory check of few other libraries where I’d mailed my postcard and found my book available at over half of them!
Before sending the postcards, Trail of Secrets might have been available for checkout at three or four public libraries in MI. After the postcards, I believe it is now available at somewhere around twenty public libraries (and counting). Well worth the investment.
2. Magazine Articles
Another fresh approach I’ve taken toward marketing, is submitting articles to “horsey” magazines and listing my name and website at the end of the article. Trail of Secrets is set at a horseback riding academy so my target audience includes people who ride horses.
What subjects does your book touch? Is it set at a winery? Submit articles to wine magazines. Is the main character a beautician? Submit to cosmetic magazines. Believe me, there are magazines having to do with just about every subject under the sun and most of them welcome new content from people who can write. Having an article published in a magazine related to your book’s subject matter has multiple benefits. First, most magazines will pay YOU for the article (EVEN BETTER THAN FREE ADVERTISING!) Second, the magazine provides you with a captive audience of people who are interested in the subject matter of your book and, therefore, will likely want to check it out. Third, having articles published in magazines adds additional credentials to your writing resume.
3. Group Sales
I’ll admit my last tip on marketing is not that innovative, but it is effective. Place your book on sale for a limited time if your publisher will allow it. Even better, group your book with others that have a similar theme and do a group sale. It’s always better to have six or eight authors promoting a sale than one. The digital version of my book is currently marked down from $4.99 to $2.99 as part of Fire and Ice’s “Beach Reads” sale. I’ve noticed a boost in my Amazon ebook sales since the sale began.
It also helps to have a graphic all the authors can use to promote the sale:
What effective marketing strategies have you used to boost book sales? Please share!
As I may have already told you, I was shocked and elated when I found out Trail of Secrets had been named as a Finalist in the 2016 Next Generation Indie Book Awards (First Novel). I read about the upcoming award ceremony at the Newberry Library in downtown Chicago, but wasn’t sure I wanted to take the time to attend. My husband, on the other hand, REALLY wanted me to go. He convinced me it was important to be recognized for my hard work and even took two days off work to go with me. The event also happened to fall close to our eleven year wedding anniversary, so we decided to make a weekend out of it. I’m so glad we did.
We dropped our kids with grandma and drove five hours to Chicago where we spent a while shopping on Michigan Avenue and visiting our old haunts. (We lived in Chicago for many years before moving back to Michigan.) After cleaning ourselves up, we walked to the Newberry Library for the ceremony. Having never attended a book award ceremony, I was nervous and had no idea what to expect. The people who ran the event did a terrific job making us feel welcome as we walked through the front door. A smiling woman handed me a name tag and goody bag filled with extra award stickers and information on all the other winners and finalists’ books. Someone else escorted us into the room and introduced us to several of the judges. Dozens of authors and their guests mingled, each author holding a copy of their book. Waiters and waitresses circled the room with glasses of wine and champagne and appetizers. It was like being at a wedding where the books were the stars.
My nerves subsided, as I fell easily into conversation with a group of authors and judges. Everyone seemed genuinely interested in everyone else’s books, and with seventy categories of winners and finalists, there was a quite a variety of books. I was amazed by how far people had traveled to attend the ceremony and what a big deal being there actually was.
At last, the Awards Chairperson began announcing the Finalists and Winners in each category. Only the people who attended the ceremony had their books announced. When it was my turn, I walked up on the stage (focusing very carefully on not tripping) with my book cover on the screen behind me and lowered my head to receive the medal. I shook hands with Awards Chairperson and Coordinator and exited the stage. That was it–my fifteen seconds of fame!
The top three winners gave short speeches and there were a few more photo opportunities. I left the award ceremony feeling happy and reinvigorated by all of the positive energy. After two hours of conversation, speeches, and clapping, my husband and I were ready for a quiet dinner in the big city. We caught a cab and made it to our eight o’clock dinner reservation right on time.
Please stop by fellow Fire and Ice author, Nina Mansfield’s, blog today to read my guest post on writing inspiration and to enter to win a digital copy of Trail of Secrets! Nina is the author of Swimming Alone (Fire and Ice YA, 2015), a fun and suspenseful YA mystery. I read it a few months ago and highly recommend it to any mystery-lover!
For the last five days I’ve been on an action-packed and computerless family vacation in
sunny Arizona. In between hiking, swimming, and helping my kids pan for gold in a wild west town, I monitored the voting on Cover Wars via my phone. As of last night, my family and I are back home, slightly jet-lagged, and a few days late reporting the results of Cover Wars. It was worth the wait because Trail of Secrets won Cover Wars and is now the BOOK OF THE WEEK on AuthorShout.com!
Thank you to everyone who voted, and to Caroline Andrus of Fire and Ice for designing such an eye-catching cover.
I fell in love with the cover of my YA novel, Trail of Secrets, the moment I saw it. (Thank you Caroline Andrus!) So when I heard about Cover Wars on AuthorShout.com, I knew I had to enter the battle for the week’s best cover. Finally, MY WEEK has arrived and I really want to WIN!
The new year brings a sense of renewal and hope–something most writers can always use! I kicked off my 2016 with several writing resolutions, including completing (and perfecting) my latest YA novel, Barn Shadows. I’m continuing my quest for an agent for my recently-completed thriller, Top Producer, and thinking of new and exciting ways to market Trail of Secrets. I plan to attend at least two writing conferences.Finally, I strive to read at least five books on writing in 2016.
I’m on track in the reading department. This month I read Stephen King’s highly-acclaimed book, On Writing, and loved it! It was not what I was expecting, especially the first half which was more of a memoir and less of a “how-to” book. The second half covered the nuts and bolts of the writing process, as it applies to Stephen King. I found the whole thing engaging and difficult to put down. I don’t often read books more than once, but this is one that I may revisit in the coming year.
As for revising my work in 2016, I plan to make more use of a tool I discovered through my publisher called EditMinion.com. This fun website allows writers to paste one chapter at a time of their writing into its screen. The program identifies common mistakes, such as over-used words, clichés, adverbs, and so on. The best part? It’s free! While the program may not replace the use of a human editor, it is a great way to get an extra set of (virtual) eyes on any work-in-progress.
Now for marketing in the coming year…I plan to win awards. Many awards. But if that doesn’t work out, I’m going to check out BookBub — a website which compiles free and deeply discounted books for its readers based on their interests. Authors may list their books when they have a sale or if they’re willing to give away their book for free for a limited time. One word of warning, listing a book on BookBub takes some planning, as the website approves each book individually and coordinates posts with the book’s sale dates.
So that’s me. What writing tools and marketing ideas do you plan to use for 2016?
Last Saturday, I participated in my very first Book Signing at a local coffee shop–Biggby Coffee in Commerce Township, MI. The owners contacted me after seeing an article about my YA mystery, Trail of Secrets, in the local paper. Of course, I was thrilled to accept their invitation. Nothing makes a writer feel like a real, live author more than holding a book signing! On the flip-side, I was also a little terrified. What if no one bought my book? What if no one showed up?
On the morning of the book signing, I arrived fifteen minutes early carrying a bag full of books and bookmarks. A table had been set up for me at the front of the store with a sign reading “Author’s Corner.” Another sign outside read “Book Signing Today, 10am-2pm.” My heart skipped a beat. I couldn’t believe this was really happening! The owners of the shop even provided me with a free cup of delicious coffee–not that I needed any additional caffeine. My husband and kids arrived a few minutes later and sat at the table next to me. People looked at me, ordered coffee, walked past, looked at me again. I smiled and offered free bookmarks. Several patrons told me stories of books they’d written or attempted to write. My husband and kids left about twenty minutes later. I still hadn’t made a sale. I wondered what I’d gotten myself into.
Then, a woman burst through the door and marched directly over to me. “Are you the author? ” she said.
“Yes,” I replied.
“I’ve been waiting weeks to get my hands on this book!”
She had? I signed the book for her, not even attempting to hide the huge smile on my face. She paid me and we chatted for moment. Then another person came over and bought two books. Then a man walked in with his daughter and told me they’d seen my flyer and wanted a copy of my book. The girls working behind the counter bought copies. Mothers of teens and tweens came in to buy books for their horse-loving daughters. A few friends stopped by and bought books. At one point, I worried I might run out of books!
In the end, it was successful day. I sold sixteen books in four hours. I met so many interesting people and was floored by how many of them were willing to take a chance and buy and book from an unknown author. I owe a big thank you to the owners of the coffee shop for supporting local authors. More stores should follow their example, as it seemed to be a win-win for everyone.
The only downside to the book signing? I didn’t get to add to my NaNoWriMo word count last Saturday. It’s a little over the half-way point and I’m checking in at approximately 20,000 words. That’s short of the 25,000 I should have had by November 15th, but I’m plugging along. I’ll check in again at the end of the month with my final word count!
Have you done a book signing recently? How did it go?
Hi writers (and readers!) I’m excited to announce a GIVEAWAY starting today on Goodreads. Enter to win a free signed copy of my new YA mystery, Trail of Secrets!What are you waiting for? It’s FREE! Check it out and don’t forget to share the giveaway with all of your mystery-loving and horse-loving friends!
When I dreamed of the joys of being a published author, I guess I skimmed over all the parts about book marketing. I’m completely aware that authors are almost always one-hundred percent in charge of their own marketing, I just never stopped to think about what that would mean for me until I was in the thick of it. After the first couple of weeks of promoting Trail of Secrets to everyone I know on Facebook, Twitter, YouTube, Pinterest, newspapers, bookstores, libraries, and around town, I started to wonder if people were getting annoyed with me. Was I too “in your face”? Was I being too braggy? Were people sick of hearing about all the reasons to read my YA thriller? Despite my hesitations, I have to give my introverted-self a pat on the back. I’ve completely stepped out of my comfort-zone in order to do everything in my power to market my book.
Here are a few examples of things that I NEVER thought I would do:
1. A podcast (Done!)
Click HERE to listen to my podcast on Straight from the Horse’s Mouth Radio!
2. A book signing event (Doing it on November 14th!)
3. Speaking at a teen writing conference (Doing it on November 21st!)
Click HERE to register for the Get Inked! Teen Writing Conference!
4. Writing guest blog posts on other people’s blogs (Doing it! I’m currently writing three guest posts.)
5. Meeting with owners of bookstores and librarians to persuade them to put my book on their shelves (Done! Trail of Secrets is in at least five MI stores and several libraries in MI and AZ.)
6. An interview with the editor of a newspaper (Done!)
You’re probably wondering how all of this activity translates into sales. I’m wondering that, too. I’ll find out at the end of the quarter when I get paid by my publisher. As my husband said, it’s kind of like playing a football game and not finding out if you won or lost until months later. That might be true, but I know one thing for sure. Win or lose–I’ve played my heart out!
Have you done something you never thought you’d do in order to promote your book? Tell me about it!