Writing and Marketing in the New Year!

2015-2016The new year brings a sense of renewal and hope–something most writers can always use! I kicked off my 2016 with several writing resolutions, including completing (and perfecting) my latest YA novel, Barn Shadows. I’m continuing my quest for an agent for my recently-completed thriller, Top Producer, and thinking of new and exciting ways to market Trail of Secrets. I plan to attend at least two writing conferences. Finally, I strive to read at least five books on writing in 2016.

I’m on track in the reading department. This month I read Stephen King’s highly-on writing stephen king tenth anniversaryacclaimed book, On Writing, and loved it! It was not what I was expecting, especially the first half which was more of a memoir and less of a “how-to” book. The second half covered the nuts and bolts of the writing process, as it applies to Stephen King. I found the whole thing engaging and difficult to put down. I don’t often read books more than once, but this is one that I may revisit in the coming year.

As for revising my work in 2016, I plan to make more use of a tool I discovered through my publisher called EditMinion.com. This fun website allows writers to paste one chapter at a time of their writing into its screen. The program identifies common mistakes, such as over-used words, clichés, adverbs, and so on.  The best part? It’s free! While the program may not replace the use of a human editor, it is a great way to get an extra set of (virtual) eyes on any work-in-progress.Minion_Coloring_Pages_03

Now for marketing in the coming year…I plan to win awards. Many awards. But if that doesn’t work out, I’m going to check out BookBub — a website which compiles free and deeply discounted books for its readers based on their interests. Authors may list their books when they have a sale or if they’re willing to give away their book for free for a limited time.  One word of warning, listing a book on BookBub takes some planning, as the website approves each book individually and coordinates posts with the book’s sale dates.

So that’s me. What writing tools and marketing ideas do you plan to use for 2016?

Be sure to check back in a couple weeks, when I’ll report back on the top five things I learn at the upcoming Write on the Red Cedar conference in Lansing, MI!

Things I’ve Learned in the Two Weeks since Publication

Welcome to my new writing blog, which is dedicated to all things writing, reading, and publishing.

It’s been a little over two weeks since my young adult mystery, Trail of Secrets, was published, and it has been a whirlwind! Things have not always gone as I’d envisioned. (Nope, still not on the Best Seller’s List), but I have learned a ton about book marketing, the publication process, and managing expectations. For all the new authors out there who are preparing for, or stumbling through, their first book release, I thought I’d try to make things easier by sharing a few things I’ve learned:

SONY DSC1.  Friends and family can be your biggest supporters, but not all of them will be. On publication day, I kind of thought all of my family and friends would be as excited as I was about my book release–you know, in a “shout-it-from-the-rooftops” kind of way. It is true that a handful of them certainly were. In fact, I can name several people (some who are not even close friends) who went way beyond my expectations when it came to supporting and promoting my book. The thing I realized, though, is that while most people will offer their congratulations to you, they will never be as excited as you are about your book’s release. This was a shocker to me. After all, if one of my friends had a novel published, I would be ALL OVER THAT. I’d buy it, read it, and leave a review all before release day was over. But I’ve realized over the past two weeks that everyone does not view books the way I do. People have busy lives filled with careers and kids and drama. While they may have been sincere at the time they promised to buy a copy and leave a review, it might take them months to get around to it, if it ever happens at all. Maybe they are overwhelmed with other commitments. Maybe they are jealous. Maybe they don’t enjoy reading books. Whatever the true reason, don’t take it personally. Thank the people who ARE helping and supporting you. They are invaluable. Most of all, remember that YOU are the biggest champion of your book.

2.  Twitter works! This may be the most surprising revelation of all, coming from me–a former Twitter-hater. I’ve been using Bitly to shorten and track the number of clicks on my links. I can’t believe how many people click through! TweetDeck allows me to schedule multiple tweets in advance so I don’t have to be checking my phone and/or computer constantly. In the last two weeks, I’ve seen first-hand how effective Twitter can be in pushing people through to websites, blogs, and purchase links. I’ve also discovered the magic of hashtags. (More on #hashtags below!)
3.  Do a goodreads giveaway. In Twitter terms, that’s a #goodreads #GIVEAWAY! I set up a Goodreads giveaway for Trail of Secrets a week before it was published. I chose to run my giveaway for a month and give away a signed goodreads_fcopy of my book to three winners. It has almost been a month now, and 427 people have entered the giveaway. That is 427 people who have seen my book and read the description who otherwise may not have. As of now, over 200 people have added my book to their “To Read” shelf on Goodreads. In my opinion, that’s well worth the cost of the three signed copies I’ve agreed to send out!
4. Book reviews are hard to obtain.  I never thought that finding an objective person to review my book would be almost as difficult as getting it published! Bloggers who review books for free are swamped. Sure, there are the paid reviews, but few of us are eager to shell out $500 for a review. I’ve sent queries to between thirty and forty free reviewers and have received five responses. Even when someone agrees to do a review, the timeline could be several months out. I wish I knew this before my book was published. If I did, I would have spent more of my pre-publication time submitting for reviews.
5.  Make friends with librarians. I don’t know why, but I was scared to approach librarians with my novel after it was published. Librarians often seemed unapproachable and intimidating to me. Despite my irrational fear, I forced myself to take a copy of Trail of Secrets to the teen librarian at our local library. I positioned my kids in front of me in the hope that she would be softened up by 8cxKn4E6itheir pudgy, little faces. It turns out, she was less than thrilled to be presented with my book. She did, however, agree to read it. “If it meets the library’s standards,” she said, “then we’ll buy a copy for the library.” I waited on pins and needles for several days, entirely sure that she was going to hate my book. Imagine my surprise when I received an email from her several days later saying that she “really, really liked” my book. She said she would buy a copy and recommend it to teens who enjoy mysteries and/or like horses. She also left a 4-star review on Goodreads. What?? This was the last thing in the world I expected from her, but it was a terrific outcome. I realized that librarians can be amazing proponents of authors. I’m trying to find the time to approach more librarians in my area. Lesson learned.
6.  Share your news! You never know what kind of opportunities are lurking in the shadows. I posted my publication news on my local SCBWI list-serve, expecting to receive a few half-hearted “congratulations.” Instead, I was met with thunderous applause and several opportunities I never would have received had I stayed quiet. First, I was invited to submit a guest post for the Michigan SCBWI blog. I also received an invitation to be a speaker at a teen writing conference in November. I’m a little nervous about this second one, but I’m going to do it. These are both tremendous opportunities that could become great resume-builders. So, don’t be shy. Share your news!
Are you a recently-published author who is navigating your first few weeks or months of publication? Tell us what you’ve learned!